大数据环境下中小企业竞争情报管理系统研究.docVIP

PAGE PAGE 22 摘 要 当前我们已经进入大数据时代，信息在社会发展过程中起着至关重要的作用，而且使用的范围越来越广泛，信息数据传播速度也越来越快。构建一套合适的竞争情报系统可以有效的帮助中小企业管理层更好的捕捉企业周围市场的环境变化、了解掌握客户的需求以及竞争对手的信息，使企业可以获得更好的发展。因此，充分利用大数据时代的发展机遇，快速而精准地获取竞争情报信息，已成为中小企业应对激烈竞争的必由之路。文章通过分析大数据技术和大数据环境对中小企业的影响，在对大数据背景下企业竞争情报系统研究与分析的基础上，对当前中小企业的竞争情报系统面临的困境提出了可行的意见建议，提出了建立包括收集系统、存储系统、分析系统、服务系统在内的完整的中小企业竞争情报系统。 关键词：大数据技术；竞争信息；中小企业；竞争情报系统 Abstract At present, we have entered the era of big data, information plays a crucial role in the process of social development, and the range of use is more and more extensive, and the speed of information and data dissemination is faster and faster. The construction of a set of suitable competitive intelligence system can effectively help the management of small and medium-sized enterprises to better capture the changes of the surrounding market environment, understand and grasp the needs of customers and the information of competitors, so that enterprises can get better development. Therefore, making full use of the development opportunities in the era of big data and obtaining competitive intelligence information quickly and accurately has become the only way for small and medium-sized enterprises to cope with fierce competition. By analyzing the influence of big data technology and big data environment on small and medium-sized enterprises, based on the research and analysis of enterprise competitive intelligence system under the background of big data, this paper puts forward feasible suggestions on the difficulties faced by the current competitive intelligence system of small and medium-sized enterprises, and puts forward the establishment of a complete small and medium-sized enterprise including collection system, storage system, analysis system and service system Enterprise competitive intelligence system. Key words:big data technology;competitive information;small and medium-sized enterprises;competitive intelligence system 第1章 绪论 1.1研究背景 随着企业进入全面信息化时代，越来越多的企业逐步认识到情报信息的重要性。然而占据企业多数的中小企业，限于自身的条件困难（