民俗文化资源资本化研究—以袁家村为例.docxVIP

PAGE 19 民俗文化资源资本化研究 ——以袁家村为例 摘 要 习近平在十九大报告中提出，要坚定文化自信，推动社会主义文化繁荣兴盛。民俗文化作为社会主义文化的一个类型，大力发展民俗文化，促使民俗文化资源向资本转化，亦是推动我国社会主义文化大发展大繁荣的途径之一。而“袁家村”作为陕西关中最具民俗文化特色的体验地之一，其成功更是我国民俗文化发展的代表。因此，本文运用文化经济学、社会学、管理学等学科基本理论和方法，从对民俗文化资源、文化资本等基本概念界定入手，以袁家村作为典型案例，探析民俗文化资源资本化进资本化的必要性，指出民俗文化资源资本化的条件主要包括创意、企业家、资金、人才、区位等，提出了发展文化旅游，发展民俗文化的转化模式，以推动我国民俗文化资源向文化资本的转化，促进我国文化产业的发展。 关键词：民俗文化资源，文化资本，资本化 Research on Capitalization of Folk Cultural Resources ——Take Yuan village as an example Abstract Xi Jinping put forward in the report of the 19th National Congress that we must strengthen cultural self-confidence and promote the prosperity of socialist culture. As a type of socialist culture, folk culture is one of the ways to promote the development and prosperity of our socialist culture. The Yuanjiacun is one of the most folk culture features in Guanzhong, Shaanxi Province. Its success is also a representative of the development of folk culture in China. Therefore, this article uses the basic theories and methods of cultural economics, sociology, management and other disciplines, starting with the definition of basic concepts such as folk cultural resources and cultural capital, and taking Yuan Jiacun as a typical case, explores the necessity of capitalizing folk cultural resources into capitalization. It points out that the conditions for the capitalization of folk cultural resources mainly include creativity, entrepreneurs, capital, talents, and location, and proposes the development of cultural tourism and the development of the transformation model of folk culture in order to promote the transformation of folk cultural resources into cultural capital in China. Promote the development of our cultural industry. Key words: folk culture resources, cultural capital, Capitalization 1绪论 1.1研究背景及意义 1.1.1研究背景 党的十九大报告明确提出实施乡村振兴战略，并把乡风文明作为总要求之一[1]。陕西也在2017年开展十九大精神宣讲：主张在文化产业创作上弘扬了主旋律、传播了正能量、坚持以人民为中心的创作导向[2]，这些举措使陕西文化产业的规模、竞争力、影响力都在不断增强。这些都体现了我国及我省对文化发展的重视，同时体现出了文化的的发展对我国国民有着不可忽视的作用。民俗文化作为文化领域的一个发展点，有着很大的发