chap10marketing_an introuduction 课后习题答说明.docVIP

PAGE PAGE 1 Marketing: An Introduction, 10e (Armstrong/Kotler) Chapter 10 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) reseller B) supplier C) wholesaler D) retailers creditor E) government agency Answer: E Diff: 2 Page Ref: 310 Skill: Concept Objective: 10-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) Downstream from B) Upstream from C) Separated from D) Congruous to E) Parallel with Answer: B Diff: 2 Page Ref: 310 Skill: Concept Objective: 10-1 3) Another term for the supply chain that suggests a sense-and-respond view of the market is ________. A) supply and demand chain B) demand chain C) channel of distribution D) distribution channel E) physical distribution Answer: B Diff: 2 Page Ref: 311 Skill: Concept Objective: 10-1 4) When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________. A) value delivery network B) channel of distribution C) supply chain D) demand chain E) supply and demand chain Answer: A Diff: 1 Page Ref: 311 Skill: Concept Objective: 10-1 5) Most producers today sell their goods to ________. A) final users B) final users and marketing members C) intermediaries D) the government at various levels E) competitors Answer: C Diff: 2 Page Ref: 311 Skill: Concept Objective: 10-1 6) A companys channel decisions directly affect every ________. A) channel member B) marketing decision C) customers choices D) employee in the channel E) competitors actions Answer: B Diff: 2 Page Ref: 311 Skill: Concept Objective: 10-1 7) Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners. A) short-term commitments B) long-term commitments