罗兰贝格德国汉高公司进入中国市场策略项目建议书 .pptxVIP

;Contents Page;A. Fierce competition from international and domestic players has imposed great challenge on Henkel ;After fast increase in earlier 1990th, annual growth of China detergent market has slowed down in these years;;After having established prominent position in high end market, PG and Unilever begin to penetrate middle and low end market;Brand Share Company Tide 6.0% PG Ariel 2.2% PG OMO 2.4% Unilever Power 28 1.1% Benckiser Persil 0.1% Henkel;Nirma\interim-rpt;Although