冰雪奇缘电影介绍英文.pptxVIP

F R O Z E N When Walt Disney CEO and Chairman Bob Iger showed up at the premiere of film Frozen on Nov. 27, he was already sure that the animated musical about two sisters was something special, a return to the magical essence that made Disney, well, Disney. By the time he got to the credits, he had choked up. I was glad I was wearing [3-D] glasses, he says. It was my proudest moment as the CEO of the Walt Disney Company. The tale of two estranged sister princesses who must come together to de-ice their homeland,Frozen is racking up the big numbers. It was the No. 1 all-time Disney animation debut, and it is expected to soon pass The Lion King in overall box office; its been nominated for two Golden Globes and may get an Oscar nod; its the No. 1 album on both Amazon and iTunes. Frozen also has what Disney (DIS) calls franchise potential, which means that its characters and themes will translate across the company to everything from toys to theme park rides to interactive characters. Its a big deal, because there are only a relative handful of franchise brands at Disney. Theyre not just making money inside of that film window, says Tony Wible, senior media and entertainment analyst at Janney Capital Markets. In that Disney fashion, they set it up across the whole spectrum. Then came Frozen, based loosely on Hans Christian Andersens The Snow Queen, an idea that had kicked around Disney since the 1940s. Lasseter, whose first job was at Disney Animation, remembered a series of paintings of a frozen world and dug them out of storage when he came back. I never forgot those paintings, he says. They were so incredibly beautiful. Lasseter showed them to Chris Buck, the director of Tarzan, who had left Disney in the dark years, and helped convince him to come back. Later, he brought in Jennifer Lee, a screenwriter on Wreck-it-Ralph who is also the first woman to direct an animated Disney feature. Frozens story is both timeless, as a classic Disney tale should be, and mod