浙江华策影视股份有限公司的财务分析与评价.docxVIP

PAGE PAGE 14 摘要 在最近几年，伴随着影视企业的崛起，我国社会经济发展水平也得到了质的飞跃，公司的债权人、经营者、管理者以及关心公司的其他团体或个人为了解公司过去的经营成果、掌握公司以前或目前的财务状况、预测公司在未来的发展趋势等，实行了专门针对分析财务所采用的的技术手段，从公司的营运能力角度、盈利能力水平、增长能力趋势以及偿债能力保证程度这四个方面出发，进行了综合的分析，为公司投资者方便了解财务状况提供准确的信息或依据[1]。本篇论文以华策影视公司为研究案例，从公司的角度出发，介绍了华策影视的财务现状，进而对华策影视进行了深度的横向分析和纵向分析，根据分析得出了相应的财务评价，最后从财务报表分析和评价的结论对华策影视公司存在的问题提出相应的对策与宝贵的建议。 关键词：华策影视，财务分析， 盈利能力 Abstract In recent years, with the film industry, the rise of social and economic development level in China has also been a qualitative leap, creditors, operators, managers of the company, as well as the interest of other groups or individuals to understand the operating results of the company in the past, grasp the financial situation of the company before or now, predict the trend of the development of company in the future, such as implemented specifically for analysis of financial technology, from the perspective of the companys operating capacity, profitability, growth trend and degree of solvency guarantee these four aspects, has carried on the comprehensive analysis, Provide accurate information or basis for investors to conveniently understand the financial situation of the company [1]. This paper USES case study of China policy, film and television company, from the perspective of the company, financial status quo of China policy, film and television is introduced, and then to China policy, film and television are analyzed in depth of vertical and horizontal analysis, the corresponding financial evaluation according to the analysis, finally from the conclusion of financial statement analysis and evaluation of policy toward China, film and television company existing problems put forward the corresponding countermeasures and valuable advice. Keywords: Huace film and television, Financial analysis, profitability 目录 TOC \o 1-3 \h \z \u 摘 要 I Abstract I 一、绪论 1 （一）研究背景及意义 1 （二）研究内容和方法 1 1、研究内容 1 2、研究方法 2 二、华策影视概况 2 （一）华策影视简介 2 （二）华策影视的经营现状 3 三、华策影视的财务分析 3 （一）纵向分析