网页设计文案的重要性以及如何做好内容为中心的设计..docxVIP

设计师往往忘记重视设计结构那样重视编写文案，以便在网页上突出文案。今 天我们将讨论为什么文案是如此的重要，谁又应该学习掌握它，以及如何做好内容为 中心的设计。 设计好，文案差 As designers, we rightfully spend our time focused on aesthetics. We are pixel pushers who firmly believe with the stron gest conv icti on that attractive websites are fun dame ntally better websites. 作为设计师，我们理所当然地多花时间专注于美学方面。有吸引力的网站可以 从根本上改善网站，我们正是这种观念最坚信的推崇者。 We build our mockups with “ lorem ipsum ” so we can go back and write something better when we have the time. Deadlines approach and still we put off the text until the last possible sec ond. Fin ally, as our various GTD apps inform us that the time has come to submit the artwork, we hash out some quick text to throw onto our beautiful creations and send them off, without a visual blemish yet still marred by the subpar copy that appears on every page. 我们使用“Lorem Ipsum文本排版生成器建立我们的排版模型，所以我们有时间 的时候还可以回头写更好的东西。而截止日期的做法 （甚至是我们自己仍然有可能 把文案推迟到最后一秒。然后，各种GTD程序通知我们是时候提交我们的作品了 ， 我们就在漂亮的作品上临急临忙的放些速写的文字 ，然后就扔出去了。最后每个页 面即使视觉上都没有什么挑剔，却依然看到很多美中不足的文案。 For many of us, this is simply how we re programmed. We re visual bea sts that thrive on good desig n. The problem of course is that the n eglect of solid copy will ofte n cause the fini shed product to suffer as much or more tha n a poor desig n. Uni ess desig ners are your target market, your user base will be populated largely by individuals that don t speak design. Show them D and they ll wonder aloud why anyone would ever create such a service. 对于我们大多数人而言，如何编程对我们来说简单的很，我们是靠优秀设计成长 壮大的视觉怪兽。然而问题是，我们对实在文案的忽视导致我们最终的成品大受影 响，影响甚至超过那些差劲的设计。除非你的目标市场是设计师 ，否则你的用户群中 大多都是不跟你谈设计的。你告诉他们 D,他们会好生奇怪，为什么有人 会提供这样的服务。 Sure, they can often interpret what is ugly and what isn t similarly to how we can, but only on an intuitive level. What they really notice is how the website feels. Whether it s smooth or clunky, eas navigate or impossible. This is what is meant when desig ners say that great desig n is tran spare nt .If your users no tice your in terface too mu ch, it s probably because they hate it. 当然