【10套】国家开放大学2015年7月至2020年1月《1361国际商务交际》期末考试真题及答案.pdfVIP

试卷代号:1361 国家开放大学(中央广播电视大学)2015 年秋季学期开放本科期末考试 国际商务交际试题 2016 年 1 月 注意事项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定 栏内。考试结束后，把试卷和答题纸放在桌子上。试卷和答题纸均不 得带出考场。监考人收完考卷和答题纸后才可离开考场。 二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案一 定要写在答题纸的指定位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 1455 Part One Reading (20 points) Doing business beyond borders is now commonplace. Not only are market borders blurring , but acquisitions , mergers , alliances , and buyouts are obscuring the nationality of many companies. The quirky Vermont ice cream purveyor Ben . J erry s is a division of Dutch multinational Unilever; Bridgestone Americas is owned by a Japanese conglomerate; the Arco gas station chain is a subsidiary of the third-largest energy company in the world , British Petroleum; and Your Neighborhood Grocery Store , Trader Joe s , is owned by Germany s top discounter , Aldi. Two thirds of Colgate-Palmolive s employees work outside North America , and Nike is raking in more revenue overseas than in the United States. Procter . Gamble wants to more than double its sales over the next 15 years , primarily by expanding into developing markets. What s more , 7-Eleven is the highest-grossing retailer in ] apan and has nearly twice as many outlets there as it has in the United States. To be successful in this interdependent global v il1age , companies are increasingly finding it necessary to adapt to other cultures. In promoting its shoes and clothes to kids from Rome to Rio de ] aneiro , Nike features Brazilian soccer star Ronaldo , rather than a U. S. basketba l1 star