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20160616_comscore_2016年美国网络、移动、社交媒体报告.pdf

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华尔街资料整理华尔街资料整理华尔街资料整理 About this report The 2016 U.S. Cross-Platform Future in Focus leverages several data sources unique to comScore:  The report is based primarily on beh ioral measurement from comScore Media Metrix® Multi-Platform, which provides deduplicated reporting of digital audiences across desktop computers, smartphones and tablets, and comScore Mobile Metrix®, which provides deduplicated reporting of mobile web and app audiences across both smartphones and tablets. The report also includes survey-based mobile data from comScore MobiLens®, as well as TV/Cross-Platform beh ioral data from the comScore Xmedia™, comScore OnDemand Everywhere® and comScore TV Everywhere™ product lines. Important Definitions: o Electronic Sell-Through (EST): The consumer pays a fee to purcha r perpetually licenses a digital reproduction (i.e., movie or TV show). This licensed reproduction could be in the form of a file downloaded to the consumer’s internet-connected device or local hard drive, or via access to the content in irtual storage locker or cloud-based service for streaming on demand to the end-user. The major digital re lers here are Amazon, Google Play, iTunes, PlayStation, Xbox, Vudu and others . o Free on Demand (FOD): Operator-based free on demand content, usually offered via broadcast and cable networks for free or with advertising. o Internet Video on Demand (iVOD): The temporary license (i.e., a rental) of a program for a limited and pre-determined viewing period (such as 24 or 48 hours) for on-demand viewing by an end- user. The program may be downloaded