泸州老窖股份有限公司杜邦财务分析法的应用研究.docVIP

- PAGE 25 - 摘 要 杜邦分析法是财务分析法中的一种方法，能直观快速透过公司的财务数据看出公司的发展能力，使得投资者做出适宜自身发展的投资决策；也可使管理者了解到公司是否按照既定的计划目标运行，若偏离计划目标则能及时采取适宜的措施应对。 泸州老窖为上市公司，其财务报表容易获取，本文选取泸州老窖为研究对象，采用杜邦分析法对泸州老窖2014年至2018的财务数据进行分析，首先阐述杜邦分析法的文献和原理，其次对白酒行业的状况进行分析，其次对泸州老窖从公司基本层面进行阐述，对公司的财务状况层面采用杜邦分析法，再次选取贵州茅台，五粮液，舍得酒业，将这四家公司的财务数据采用杜邦分析法，将分析结果进行对比，以发现泸州老窖公司在白酒行业中的地位、优势与不足，再将近年来在市场上热销的江小白、小郎酒进行营销层面的分析，将贵州茅台的管理进行分析，为使泸州老窖有一个更好的发展提出建议，对杜邦分析法在白酒行业的应用提出几点意见。 关键词：泸州老窖；杜邦分析法；白酒行业 ABSTRACT DuPont?analysis?is?a?method?of?financial?analysis,?can?intuitively?and?quickly?through?the?companys?financial?data?to?see?the?companys?ability?to?develop,?so?that?investors?to?make?appropriate?investment?decisions?for?their?own?development,?but?also?to?enable?managers?to?understand?whether?the?company?in?accordance?with?the?established?plan?objectives,?if?the?deviation?from?the?program?objectives?can?be?timely?to?take?appropriate?measures?to?deal?with.? Luzhou?Laojiao?for?listed?companies,?its?financial?statements?are?easy?to?obtain,?this?article?selected?Luzhou?Laojiao?as?the?research?object,?using?DuPont?analysis?method?to?analyze?the?financial?data?of?Luzhou?Laojiao?from?2014?to?2018,?first?elaborated?the?DuPont?Analysis?method?literature?and?principle,?followed?by?the?analysis?of?the?situation?of?the?liquor?industry,?Secondly,?the?Luzhou?laojiao?from?the?basic?level?of?the?company?to?expound,?the?companys?financial?situation?at?the?level?of?the?use?of?DuPont?analysis,?again?selected?Guizhou?Maotai,?Wuliangye,?willing?wine?industry,?the?financial?data?of?the?four?companies?using?DuPont?analysis,?the?analysis?of?the?results?of?the?comparison,?in?order?to?find?Luzhou?Laojiao?Company?in?the?liquor?industry?status,?advantages?and?shortcomings,?Then?in?recent?years?in?the?market?hot?selling?Jiangxiaobei,?Xiao?Lang?wine?marketing?level?analysis,?Guizhou?Maotai?Management?analysis,?in?order?to?make?Luzhou?Laojiao?has?a?better?development?put?forward?suggestions,?DuPont?analysis?method?in?the?liquor?industry?application?put?forwar