跨境电商的电子商务应用与模式研究.docxVIP

PAGE I PAGE I 跨境电商的电子商务应用与模式研究 内 容 摘 要 随着中国自贸区的一个又一个的兴起，国际贸易规模不断扩大，给跨境电商带来了无限的机遇，在5G技术环境条件支持下，又给企业经营模式的不断创新提供可能。本文通过中国跨境电子商务现状分析及4C、4V策略在中国跨境电子商务方面的应用，对国内外跨境电子商务状况进行了比较分析，得出了人民币支付模式在跨境电商的应用加快了国际贸易进程，缩短了时间，降低了企业货币兑换的风险，降低了企业的成本。同时建议企业在跨境电商O2O模式下，可以通过5G技术支撑下的网络视频直播、短视频等新的营销手段创新营销模式，在人民币国际化应用和同声传译方面助力企业创新电商经营模式方面提供借鉴与参考。 关键词：跨境电商；应用；模式研究 Research on E-commerce Application and Model of Cross-border E-commerce Abstract With the rise of Chinas free trade zones, the scale of international trade has continued to expand, which has brought unlimited opportunities to cross-border e-commerce. With the support of 5G technical environmental conditions, it has also provided the possibility for continuous innovation of business models. Through the analysis of the current situation of cross-border e-commerce in China and the application of 4C and 4V strategies in cross-border e-commerce in China, this paper makes a comparative analysis of the status of cross-border e-commerce at home and abroad, and concludes the application of the RMB payment model in cross-border e-commerce Accelerate the process of international trade, shorten the time, reduce the risk of enterprise currency exchange, and reduce the cost of enterprises. At the same time, it is recommended that under the O2O model of cross-border e-commerce, enterprises can innovate marketing models through new marketing methods such as online video live broadcast and short video supported by 5G technology, and help enterprises innovate e-commerce operations in the international application of RMB and simultaneous interpretation The model provides reference and reference. Keywords: cross-border e-commerce; application; model research PAGE 13 PAGE 13 目 录 TOC \o 1-2 \h \u 内 容 摘 要 I Abstract II 一、 跨境电商概述 1 （一） 跨境电子商务的概念 1 （二） 中国跨境电子商务的发展 2 二、 中国跨境电商的现状分析 3 （一） 中国出口跨境电子商务现状分析 3 （二） 中国进口跨境电子商务现状分析 4 （三） 跨境电商与国内电子商务的比较分析 5 三、 中国跨境的电子商务应用 6 （一） 4C策略在中国跨境电子商务的应用 6 （二） 4V策略在中国跨境电子商务的应用 7