创力公司竞争优势构建研究.docxVIP

PAGE I 创力公司竞争优势构建研究 内 容 摘 要 在经济全球化之下，市场的竞争日益激烈，特别是电子制造代工企业，近年来新的电子制造工厂不断涌现，企业之间的竞争也越来越激烈。近年全球知名的电子制造服务供应商向中国大陆转移，带动了本土的电子制造业务的增长，国内的行业得到了快速的发展的同时也带来更多挑战。面对无法预测的市场，行业内各企业都面临巨大的竞争压力。 一些制造业在面临转型升级，不断变化的运作状况，都提出改善核心竞争力的观点，优化制造业的生产运作系统，充分发挥各个环节的优势，都可以提高电子代工厂的竞争力。创力公司从小企业发展成大型代工厂，需对内部优势进行修正和调整，对外在经营优势做好分析，特别是对自身上下游供应产业链的拓展，低成本的管理结合企业自身资源来发展成果。 关键词：电子制造；竞争力；优势分析 Research on the Construction of the Competitive Advantage of Chuangli Company Abstract Under the economic globalization, the market competition is increasingly fierce, especially in the electronic manufacturing OEM enterprises. In recent years, new electronic manufacturing factories are emerging, and the competition among enterprises is more and more fierce. In recent years, the global well-known electronic manufacturing service providers have transferred to the mainland of China, which has driven the growth of the local electronic manufacturing business. The domestic industry has been rapid development, but also brought more challenges. In the face of unpredictable market, all enterprises in the industry are facing huge competitive pressure. Some manufacturing industries are facing the transformation and upgrading, constantly changing operation conditions. They all put forward the view of improving the core competitiveness, optimizing the production and operation system of the manufacturing industry, giving full play to the advantages of each link, which can improve the competitiveness of the electronic generation factory. To develop from a small enterprise to a large-scale factory, Chuangli company needs to modify and adjust its internal advantages and analyze its external business advantages, especially the expansion of its upstream and downstream supply chain, low-cost management and the development of its own resources. Key words: Electronic manufacturing ;Competitive power; Advantage analysis PAGE 10 目 录 TOC \o 1-3 \h \z \u 内 容 摘 要 I Abstract II 一、 绪论 1 （一） 选题的背景及意义 1 （二） 国内外研究综述 1 1.