广州市森林旅游市场消费者行为分析报告.docxVIP

PAGE PAGE 28 广州市森林旅游市场消费者行为分析报告 内 容 摘 要 消费者行为的研究，对市场机会和市场趋势的分析及预测具有重要的作用，由此对森林旅游市场的可持续性发展具有重要的参考价值和指导意义。 为了研究广州市森林旅游市场消费者行为，了解广州市森林旅游的市场消费者的行为特征，掌握广州市森林旅游市场发展信息，提高广州市森林旅游市场的综合竞争力，提高可持续性发展能力，本文通过调查问卷的形式对定居在广州市的各个年龄阶段的目标人群进行调查分析，主要包括游客的职业、收入、教育程度、每年在广州市旅游的频率、出游的时间、出游的方式、购买的旅游产品、旅游中的主要开销、旅游的类型偏好、旅游景点的信息了解渠道、选择旅游景点的原因、旅游景点发展差异的原因、旅游景点的项目选择对旅游景点的建议。 关键词：广州市；森林旅游；消费者行为；问卷；旅游市场可持续性发展 An Analysis Report on the Consumer Behavior of Guangzhou Forest Tourism Market Abstract The study of consumer behavior plays an important role in the analysis and prediction of market opportunities and market trends, which has important reference value and guiding significance for the sustainable development of forest tourism market. In order to study the behavior of forest tourism market consumers in Guangzhou, understand the behavior characteristics of forest tourism market consumers in Guangzhou, master the development information of forest tourism market in Guangzhou, improve the comprehensive competitiveness of forest tourism market in Guangzhou, and improve the sustainable development ability, this paper, through the form of questionnaire, conducts a survey on the target population of all ages settled in Guangzhou The investigation and analysis mainly includes the occupation, income, education level, frequency of traveling in Guangzhou every year, time of traveling, way of traveling, purchased tourist products, main expenses in traveling, type preference of traveling, information understanding channels of tourist attractions, reasons for choosing tourist attractions, reasons for differences in development of tourist attractions, and project selection of tourist attractions Suggestions for tourist attractions. From the results of the study, the current development of Guangzhou forest tourism market is better, and the promotion of tourist attractions is relatively in place, with good reputation. And most consumers prefer the natural scenery and entertainment projects of tourist attrac