大数据时代华为手机网络营销策略研究.docVIP

PAGE II 大数据时代华为手机网络营销策略研究 内 容 摘 要 新世纪以来，移动信息技术相继问世，移动互联网技术已经大规模进入了人类的生活中。在这一时代背景下，大数据这一词也出现在了人们的视野中。大数据指的就是信息，信息给社会带来的变化是翻天覆地的。在这种大数据背景下，对电子行业在市场经济下的的网络营销策略进行研究具有重大意义。 本文是以华为手机为研究对象，深入分析大数据背景下华为手机网络营销策略。先是利用SWOT分析法对华为手机的营销环境进行分析，明确华为手机内部的优势、劣势以及外界的机会和威胁。通过上述分析找出华为手机在大数据背景下网络营销所存在的问题与不足，并在此基础上提出较为可行的相关建议。希望通过本次研究，增加华为在手机市场的核心竞争力，明晰华为手机在大数据时代进行网络营销的机遇和挑战。 关键词：华为手机；大数据；网络营销  Research on Huawei Mobile Network Marketing Strategy in Big Data Era Abstract Mobile information technology has come out one after another and mobile Internet technology has entered human life on a large scale since the new century,. Under this background, the word big data appears in peoples vision. Big data which are refers to information. Information has brought great changes to the society.In this big data background, it is of great significance to research the network marketing strategy of the electronic industry in the market economy. This paper chose Huawei mobile as the research object, in depth analysis of Huawei mobile network marketing strategy under the background of big data. First of all, analyze the marketing environment of Huawei mobile phones by using SWOT method, to clarify the internal advantages and disadvantages of Huawei mobile phones as well as the opportunities and threats of the outside world. Through the above analysis, we find out the problems and deficiencies of Huawei mobile phone network marketing in the context of big data. On this basis, we put forward some feasible suggestions. It is hoped that through this study, Huaweis core competitiveness in the mobile phone market will be increased, and the opportunities and challenges of Huaweis mobile phone network marketing in the era of big data will be clarified. Keywords: Huawei Mobile ；big data ；Network Marketing 目 录 TOC \o 1-3 \h \u 内 容 摘 要 I Abstract II 一、绪 论 1 （一）研究背景及意义 1 1研究背景 1 2.研究意义 1 （二）国内外研究综述 1 1.国外文献综述 1 2.国内文献综述 2 （三）研究内容 3 （四）研究方法 3 1.文献研究法 3 2.案例分析法 3 二、大数