对优米未公司在跨境电子商务中知识产权风险与应对研究.docxVIP

PAGE II PAGE II 对优米未公司在跨境电子商务中知识产权风险与应对研究 内 容 摘 要 现在是一个信息的时代，任何事物都在迅速发展，跨境电子商务也不例外，而且 电子商务不仅仅是一种新兴的贸易活动，也是全球商务眼中的全新亮点。许多的电商企业可以打破传统的空间限制，开始走向国际市场，电子商务也为许多国家和企业都提供了新的发展机会。但是在这种快速发展过程中, 也多多少少会出现一些问题,因为在传统的知识产权的保护下是不足以能够保护跨境电子商务的知识产权的需要，经常会产生类似于一些知识产权侵权的问题而导致一些没必要的惩罚和罚款。所以要加强电商们对知识产权的了解和规范的利用好知识产权的知识，这样才可以使得研究跨境电商的时候是具有意义的事情。本文在跨境电商知识产权保护的理论基础之上,对优米未公司跨境电子商务知识产权保护现状进行了讨论并且深度分析,发现其中所存在的一系列问题, 并提出相应的解决措施。 关键词：跨境电商；知识产权；具体措施 Study on intellectual property risks and countermeasures of cross-border e-commerce of You Mi Wei Abstract Now is an era of information, everything is developing rapidly, cross-border e-commerce is no exception, and e-commerce is not only a new trade activity, but also a new bright spot in the eyes of global business.Many e-commerce enterprises can break the traditional space restrictions and start to go to the international market. E-commerce also provides new development opportunities for many countries and enterprises.However, in the process of such rapid development, there will be some problems more or less, because under the protection of traditional intellectual property rights, it is not enough to protect the intellectual property rights of cross-border e-commerce, which will often lead to some problems like intellectual property rights infringement and lead to some unnecessary penalties and fines.Therefore, it is necessary to strengthen e-commerce enterprises understanding of intellectual property rights and make good use of the knowledge of intellectual property rights in a standardized way, so as to make it meaningful to study cross-border e-commerce.Based on the theoretical basis of cross-border e-commerce intellectual property protection, this paper discusses and analyzes the current situation of cross-border e-commerce intellectual property protection of youmiwei company, finds out a series of problems and proposes corresponding solutions. Key words: Cross-border e-commerce; Intellectual property; Specific measures 目 录 TOC \