X coffee商业模式的创新分析.docxVIP

PAGE 23 X coffee商业模式的创新现状分析 内 容 摘 要 商业模式是我们管理类学科需要研究学习的重要对象之一，商业模式上的创新，在近几年来的众多企业及品牌所推崇，可见在当下的互联网环境下，企业的只有在不断的创新发展中才能立于市场。所以，企业在商业模式上的创新在近几年来都显得尤为重要了。 本文选取X coffee作为研究对象，将其与星巴克做对比，分析得出X coffee的创新之处，同时分别从：价值主张、品牌定位、核心资源、盈利模式这四方面进行分析研究。这四个要素是衡量商业模式的最主要标准，以这四方面作为研究标准，得出X coffee所存在的问题，结合本专业的知识给出解决建议。X coffee的商业模式在目前来看是无疑是成功的，但并不完美，虽说如此，它也有值得借鉴学习的地方，最后得出结论并，将理论化上升为经验，总结出一套比较完整的可供其他传统行业具有学习、借鉴的商业模式。 关键词：X coffee；商业模式；咖啡市场 Analysis of Innovation Status of X coffee Business Model Abstract The business model is one of the important objects that we need to study and study in the management discipline. Innovation in the business model has been respected by many companies and brands in recent years. Talents can stand on the market. Therefore, the innovation of enterprises in the business model has become particularly important in recent years. This article selects X Coffee as the research object, compares it with Starbucks, and analyzes the innovation of X Coffee. At the same time, it analyzes and studies from four aspects: value proposition, brand positioning, core resources, and profit model. These four elements are the most important criteria for measuring the business model. Taking these four aspects as the research criteria, we can draw out the problems existing in X Coffee, and give suggestions for solving them based on our professional knowledge. The business model of Ruixing Coffee is undoubtedly successful at present, but it is not perfect. Having said that, it also has some places worth learning and learning, and finally draws a conclusion and raises theorization into experience, summing up a set of comparison A complete business model for other traditional industries to learn from and learn from. Key words: X coffee ;Business model ; Coffee market 目 录 TOC \o 1-3 \h \z \u 内 容 摘 要 I Abstract II 一、绪 论 1 （一）研究背景 1 （二）研究框架及方法 2 1．研究框架： 3 2.研究方法： 3 （三）商业模式的相关概念 4 1.研究商业模式的目的及意义 4 2.商业模式的要素及分析 5 （四）商业模式的创新 6 1．商业模式创新的可行性 6 2．商业模