第三章内部环境分析.pptx

;;;啤酒企业的经营业绩比较;家电零售企业的经营业绩比较;手机企业经营业绩比较;;;;; ; ; ; ;在下列情形下，可以获得战略竞争力与超额利润:;;内部环境分析 ;内部环境分析 ;内部环境分析;内部环境分析;案例：宝丽来;内部环境分析的三个挑战;内部环境分析的三个挑战;?2013 Cengage Learning.? All Rights Reserved.? May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. ; 3、内部环境分析中的挑战 管理者面对的不确定性是由多种原因引起的： ● 新的专利技术 ● 瞬息万变的经济和政治趋势 ● 社会价值的转变以及 ● 顾客需求的转移;内部环境分析的三个挑战;案例： 皮博迪 P71;ANALYZING THE INTERNAL ORGANIZATION ;战略聚焦——案例;;;?2013 Cengage Learning.? All Rights Reserved.? May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. ;三、资源、能力和核心竞争力;;;RESOURCES, CAPABILITIES, AND CORE COMPETENCIES ;资源、能力和核心竞争力 ;;RESOURCES, CAPABILITIES, AND CORE COMPETENCIES ;资源、能力和核心竞争力;Tangible Resources;有形资源;Intangible Resources;无形资源;注意：与国内学者划分的区别;;RESOURCES, CAPABILITIES, AND CORE COMPETENCIES ;资源、能力和核心竞争力;?2013 Cengage Learning.? All Rights Reserved.? May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. ;?2013 Cengage Learning.? All Rights Reserved.? May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. ;公司创新能力举例;;资源与能力的区分;;核心竞争力 理论;;案例聚焦：宝洁公司的核心竞争力;案例聚焦：宝洁公司的核心竞争力;;4、BUILDING CORE COMPETENCIES;建立核心竞争力;;BUILDING CORE COMPETENCIES ;建立核心竞争力;BUILDING CORE COMPETENCIES ;1、Valuable;1、Valuable;2、Rare;3、Costly-to-imitate;4、Nonsubstitutable capabilities;;给企业的核心竞争力打分81页;内部要素评估;步骤;宁波某集团;;?2013 Cengage Learning.? All Rights Reserved.? May not be copie