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Online is the New PrimetimeGian FulgoniChairman;2;comScore Customer Knowledge Platform: A 360° View of 2 Million Global Internet Users Passively Observed Behavior and Survey Measurement ;The Internet is a already a massive medium, but still growing rapidly in a variety of ways;User Generated Content Sites Growing Rapidly;The Internet is the 3rd most used medium and about to become 2nd only to TV;Internet’s reach exceeds TV’s from 7 am to 8 pm;Internet Ad Revenues Continue to Surge;Ad Dollars are Flowing Online;Yet, online is only 7% of total ad spending!;U.S. Online Advertising:One third branding; two thirds direct response ;The Web Already Delivers More Advertising Than TV!;Frequent news about moves online;New Tools Put Online Media Planning and Analysis on a Par with other Media;The Cookie Deletion Problem: Overstated Reach and Understated Frequency;16;Decline in Online Ad Click-Through Rates;Clickers on Display Ads Source: comScore, Total US Online Population, July 2007 ;Clickers Follow the 80/20 Rule;Those Who Viewed the Ad But Did Not Click Drove Majority of Site Engagement and Sales;Majority of Sales Impact of Display Ads Occurs Offline;Clicks on Display Ads Are a Misleading Metric and They Don’t Reflect Brand-Building Effects;New competitive advertising intelligence;Auto Industry Ad Leaders;Automakers using Portals and Auto Resource Sites;26;Why have so many advertisers been slow to adopt online?;“The Role of Search in Consumer Buying”2006 comScore Study with Google;THE SEARCH MARKETING OPPORTUNITYAll CPG Categories;;Searchers can be influenced to switch brands based on factors other than price;;The Brand Lift of Search;;Test Brand Other None;A 2.2x Lift in Aided Brand Recall When Brand Is in Top Sponsored and Top Organic Results;;Close the Loop Studies (Done with Yahoo!);39;Some Summary Thoughts for the Future;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。.202011:0311:03:10Aug-2011:03 2、Our destin