市场营销绩效考评图.docVIP

市场营销-----绩效考评图 MARKETING –Cockpit Chart 结果性指标： Result Measurement : 各品牌的零售量和市场份额新产品 Retail Sales Share of Market by Brand New Products 指标公式： Measurement Formula 数据来源：市场营销部和社会中介机构 Data Sources: Marketing Dpt. And Social Agency 理解其含义：新产品市场占有率？ Understand it’s meaning: What is Market Share by Brand New Products? 疑问： Question: 建议： Suggestion: 建议后的指标公式： Suggested Measurement Formula 各品牌的零售量和市场份额现有产品 Retail sales Share of Market by Brand Established Products 指标公式： Measurement Formula: 数据来源：市场营销部和社会中介机构 Data Sources: Market Dpt. And Social Agency 理解其含义：现有产品市场占有率？ Understand it’s Meaning: 疑问： Qu