基于ERP系统房地产行业信息化探索与实践.docxVIP

内容摘要 □□ 房地产行业经过二十几年的发展，在国家政策宏观调控下，已经不再是依靠土地增值的“黄金时代”，取而代之的是依靠企业内部管理运营进行增值的“白银时代”，但房地产行业依旧是我国经济系统中非常重要的一部分。房地产公司想要生存下去，必须采用现代科技手段打破当前的管理困境，提高企业自身的管理水平，建立科学有效的企业运转机制。 ERP是企业资源计划，是基于先进信息化技术，以一体化先进企业管理思想为核心的现代管理体系，该体系可以贯穿整个企业运作的流程，将资金流、物流、信息流进行整合，提高企业的管理能力。本文前部分主要分析了房地产和房地产信息化的现状，对ERP系统进行简单的介绍，通过探索ERP系统实施于房地产行业的优势及ERP实践的方法。后部分主要通过案例分析，介绍在实践过程中提出的房地产信息化解决方案。最后，总结了在建设实践过程中发现的问题，并提出相应提高该行业信息化建设效果的相关建议。 关键词： 信息化 企业资源计划 房地产企业 ERP项目实施  Abstract After more than 20 years of development, under the macro-control of national policies, the real estate industry is no longer a golden age that relies on land value appreciation, but a silver age that relies on internal management and operation of enterprises to add value, but the real estate industry remains It is a very important part of our economic system. Real estate companies want to survive, they must use modern technology to break the current management dilemma, improve their own management level, and establish a scientific and effective enterprise operation mechanism. ERP is an enterprise resource plan. It is a modern management system based on advanced information technology and with integrated advanced enterprise management ideas as the core. This system can run through the entire enterprise operation process, integrate capital flow, logistics, and information flow to improve the enterprise. Management capabilities. The first part of this article mainly analyzes the current situation of real estate and real estate informatization, briefly introduces the ERP system, and explores the advantages of the ERP system implemented in the real estate industry and the methods of ERP practice. The latter part mainly introduces real estate informatization solutions put forward in practice through case analysis. Finally, it summarizes the problems found in the construction practice and puts forward relevant suggestions to improve the effect of the industrys information construction. Key words：Informatization Enterprise resource plann