茶产业物流的问题分析与对策研究—以梅州市五华县为例.docxVIP

PAGE 16 内容摘要 中国作为茶文化的发源地，是茶叶的产出和消费大国。近年随着电商和物流行业的发展，茶叶物流的发展也成为了茶叶行业发展中的一个关键环节。而茶产业作为梅州市五华县现代农业的主导产业，加快茶产业物流发展对于梅州市五华县农业经济的发展具有一定的现实意义。由于五华县茶产业多分布在农村地带，农村物流行业发展较为落后，一定程度上制约了茶叶农业的发展。而中国政府是一直重视农村农业的发展，陆续的颁布各种政策来支持农村农产品物流的发展，譬如2020年的中央一号文件就已明确提出了要启动农产品的冷链物流建设工程，进一步扩大电子商务进农村覆盖面，加强村级电商服务站点建设等等要求。五华县当地政府也提出会安排专项资金来支持茶叶企业各方面的发展。这些政策的出台为茶产业的物流发展带来了无限的契机。 本文首先从分析茶叶物流的研究意义出发，然后对梅州市五华县茶叶物流发展的基本情况进行调查，从而对当地的茶叶物流现状进行分析，进而指出梅州市五华县茶叶物流存在物流基础设施不完善、成本高、缺乏健全的物流信息平台以及专业物流人才等问题。对问题进行深度研究分析后，提出了需完善物流基础设施、推动物流信息平台建设和冷链物流工程建设、积极发展第三方物流体系和培养专业物流人才、整合茶叶品牌等解决对策。希望可为当地以及其他地区的茶产业物流发展提供一些相关建议。 关键词：梅州市五华县；茶产业物流；对策建议 Abstract As the birthplace of tea culture, China is a major producer and consumer of tea. With the development of e-commerce and logistics in recent years, the development of tea logistics has become a key link in the development of tea industry. As the leading industry of modern agriculture in wuhua county of meizhou city, tea industry logistics development has certain practical significance for the development of agricultural economy in wuhua county of meizhou city. As the tea industry in wuhua county is mainly distributed in rural areas, the development of rural logistics industry is relatively backward, which restricts the development of tea agriculture to some extent. Is the Chinese government has always attached great importance to the development of rural agriculture, have introduced various policies to support the development of rural agricultural logistics, such as no. 1 this year, the central explicitly proposed to start the construction of agricultural products cold chain logistics project, we will further expand coverage for e-commerce into the countryside, strengthening the construction of village-level electricity service site and so on. The local government of wuhua county has also proposed to arrange special funds to support the development of tea enterprises in all aspects. The introduction of these policies has brought infinite opportunities for the development of