2021年敏捷营销报告.docxVIP

AgileS F62%portfolio and product AgileS F 62% portfolio and product marketing 66% social media 77% creative services, content creation, and operations website 72% 76% demand and ABM Agile marketers continue to favor the use of hybrid frameworks rather than strict adherence to Scrum or Kanban, and they most often use daily standup and sprint planning to manage their work. Compared to their Ad Hoc and Traditional counterparts, Agile marketers are far more optimistic about the team’s ability to handle the pace of digital marketing, respond to emerging opportunities, and stay aligned with busines