汽车感知质量培训.pptxVIP

感知质量概述Concept of Perceptual Quality;;;感知质量的定义Perceptual Quality Definition;Scope范围： Perceptual Quality are all product traits noticed by the customers with all their senses (see, hear, feel, smell). “感知质量”指的是客户能感知（看，听，摸，闻）到产品特性 High ”Perceptual Quality” is the result of superior execution in styling, engineering and assembly with excellent materials. It culminates in a pleasing appearance and favorable first impression. 好的“感知质量”是造型设计与工程完美结合，并配以优质材料的产物。它臻于给客户以愉悦喜好的第一印象。 ;Perceptual Quality is about THINGS GONE RIGHT 感知质量是关注 做的正确的事情 Traditional quality metrics focus on things gone wrong 而传统的质量系统关注 出问题的事情，如 works doesn’t work 功能不工作了 Malfunctions 故障产生了 It’s about the quality of the effort not the quantity PQ关注的是努力的质量而不是数量 Perceptual Quality is a subset of the Product Profile PQ是整个产品特性中的一部分 Design, Static Perceptual Quality, Dynamic, Versatility, Safety Perception and Cost of Ownership 设计，静态感知质量，动态感，多功能，安全感及使用成本。;其涉及以下这些问题 It addresses these questions and comments:;感知质量 Perceptual Quality;;;;Perceptual Quality is no longer a mystery PQ早已不再是神秘的。 Our understanding of customer expectations is better than ever 我们对客户的了解远胜于前。 Our understanding of the competition is much better than it has been recently 我们对竞争对手的了解也比以前多了。 Our teams are communicating like never before on enabling HIGH PQ solutions 我们的团队比以往更了解沟通如何实施优质PQ的方案。;感知质量评估Assessment of Perceptual Quality;SPQ;Major change: Split ofDynamic Spider in Driving Performance and Comfort/Convenience;Design - the emotional connection to the styling of the vehicle 设计－－情感和汽车风格的结合 Static Perceptual Quality- the quality a discriminating customer would experience in showroom or at an auto show 静态感知质量－－一个挑剔的客户在展演室或车展上对车辆的体验。 ;设计 Design;静态感知质量 Static Perceptual Quality;;评分标准 Score Standard;感知质量流程Perceptual Quality Process;感知质量流程 Perceptual Quality Process;Plan计划;PP Target SettingWorkshop ;最佳实践与竞争力分析 Best Practices Competitive Analysis;轮胎到车身轮罩距离 Tire to Body openings;Pr