物联网情境下智能家居商业模式的浅析与思考(英文).docxVIP

PAGE 3 PAGE I Analysis and Thinking of Smart Homes Business Model in the Vignettes of Internet of Things Abstract With the rapid development of computer technology, network technology, control technology, artificial intelligence and other technologies at home and abroad, smart homes are gradually rising with the combination of home appliances and the Internet of Things. Smart homes have gradually matured from an imagined concept into a new industry with abundant capital flow. With the gradual appearance of industry standards, future smart homes have unlimited potential. Due to the fixed profits and aging of sales channels, traditional household appliances inherit the inevitable disadvantages of many traditional industries: limited profit space, too many dealer, underdeveloped marketing concepts, etc. Traditional household appliances have only a single value, that is to say, the only value of products is to sell them. In contrast, smart home shows many space for achieving profits, namely product + service, which is the absolute advantage brought by Internet of Things technology. At the same time, the more detailed and younger Internet marketing concept is very suitable for the promotion of smart home. The late-development advantage in this aspect will enable the whole Chinas home market to welcome a new round of consumption upgrade on home hardware equipment. As a potential market to be developed, practitioners need to study consumer behavior more carefully. Consumers often will overestimate the service life of existing products and underestimate the convenience and energy-saving functions brought about by intelligent product technology. At present, consumers are keeping a wait-and-see attitude towards smart home, which shows that the rise of new technologies must have a brand-new business model to meet consumers expectations. On the basis of a large number of literature reviews, this paper takes the business model of smart home based on the Internet of Things a