企业多元化战略的研究—以MD集团为例（工商管理专业）.docxVIP

PAGE PAGE II 内容摘要 随着我国当今有中国特色的社会主义的市场经济发展迅速，我国的经济社会不仅存在着很多机遇，但同时也存在着许多的风险与竞争。因此，作为经济社会的根本—企业，它们需要通过战略的实施来使自身能够发展下去，也保证我国的经济社会能良性的增长上去。 通过我对许多案例的观察与社会经济发展的趋向，我觉得对于企业找到适合自身的发展战略是企业能否长远发展下去的必要条件。在此我觉得比较适合众多大企业发展的战略正是多元化发展战略，多元化发展战略在许多企业的成功应用正是最好的证明，因此我觉得对于多元化战略的研究与分析，对众多企业与国家经济发展都是有一定的促进作用的。 本文则将通过研究与分析MD集团多元化战略的实施与发展状况，用来更透彻地分析多元化发展战略的意义、运用与理论研究。希望通过本文，能为战略的实施带来一点实际的意义。 关键词：经济社会；发展战略；多元化；MD集团；战略的实施 Abstract With the rapid development of the socialist market economy with Chinese characteristics in China today, not only does Chinas economic society have many opportunities, but also many risks and competition. Therefore, as the foundation of the economy and society, enterprises need to implement their strategies to enable them to continue to develop, and to ensure that Chinas economy and society can grow healthy. Through my observation of many cases and the trend of socio-economic development, I feel that it is a necessary condition for an enterprise to find a development strategy that suits itself. Here, I think that the strategy that is more suitable for the development of many large enterprises is the diversified development strategy. The successful application of the diversified development strategy in many enterprises is the best proof. Therefore, I think that the research and analysis of diversification Both enterprises and the countrys economic development have a certain promoting effect. This article will use the research and analysis of MD Groups diversification strategy to implement and develop the situation, in order to more thoroughly analyze the meaning, application and theoretical research of diversified development strategy. Hope this article can bring a little practical meaning to the implementation of the strategy. Key PAGE PAGE 4 PAGE PAGE IV 目 录 TOC \o 2-3 \h \z \t 标题 1,1,标题 1无编号,1 内容摘要 I Abstract II 目 录 III 第一章 绪论 1 1.1研究背景与意义 1 1.1.1 研究背景 1 1.1.2 研究意义 1 1.2研究目的与现状 2 1.2.1 研究目的 2 1.2.2 国内研究现状 2 第