类金融模式下家电行业的盈利能力分析--以格力为例-毕业论文.doc

本科生毕业论文（设计） 题 目： 类金融模式下家电行业的盈利能力分析 ——以格力为例 类金融模式下家电行业的盈利能力分析--以格力为例 [摘要] 近年来，类金融模式在家电行业中的运用十分普遍，不少零售企业纷纷学习借鉴这种较为新式的运营模式，却屡屡遭遇了难题，又鉴于学术界研究类金融模式的文献还不够形成完整的知识架构。因此，本研究以珠海格力电器股份有限公司为案例研究对象，选用净利率、资产回报率、净资产收益率、权益乘数以及总资产周转率五个较能体现企业盈利能力的评价指标，探究类金融模式与公司盈利能力的关系。旨在对我国家电企业形成合理的类金融运行模式、防范相关财务风险提供有价值的参考建议，最后指出企业品牌、产品质量和供应链管理的重要性，提醒其他企业加以注意并打造适合自身的营销模式。 [关键词] 格力电器；类金融模式；股份制区域销售公司模式  The Profitability Analysis of Home Appliance Industry under the Financial Model --Taking Gree Electric Appliances,Inc. as An Example [Abstract] In recent years, the application of quasi-financial mode in the household appliance industry is very common, many retail enterprises have to learn from this relatively new operation mode, but repeatedly encountered difficulties, and in view of the academic research literature on quasi-financial mode is not enough to form a complete knowledge structure. In this research, therefore, Gree Electric Appliances, inc. of Zhuhai as a case study object, selects the net interest rate, return on assets, return on net assets, the rights and interests multiplier, and the total asset turnover five more can reflect the evaluation index of corporate profitability, explore the financial model and the relationship between corporate profitability. The purpose is to provide valuable reference and Suggestions for Chinese household appliance enterprises to form reasonable financial operation mode and prevent related financial risks. Finally, it points out the importance of enterprise brand, product quality and supply chain management, and reminds other enterprises to pay attention to and build suitable marketing mode. [Key words]Gree Electric Appliances Inc. ; Similar Financial ; Joint-stock regional sales company form 目 录 TOC \o 1-2 \h \u 413 摘要 I 13868 ABSTRACT II 12575 一、引言 1 18963 二、 国内外研究现状 1 9920 （一）国内研究现状 2 2889 （二）国外研究现状 2 23151 三、类金融模式的含义及其影响 3 29041 （一）类金融模式的含义 3 28416 （二）类金融模式对企业盈利能力的影响 3 32447 四、格力电器的介绍