广东W公司对印尼塑料机械出口前景分析.docxVIP

PAGE 28 广东W公司对印尼塑料机械出口前景分析 摘 要 在经济全球化的程度日益加深的背景下，各国之间的经济联系也日益紧密。且随着2013年“一带一路”倡议的提出，与沿线国家关系也日益密切，印尼作为近年来发展最快的发展中国家之一，其逐渐增长的消费能力也是成为中国企业青睐的出口国家之一的主要原因。《中国制造2025》倡议推动了中国智能装备的蓬勃发展，印尼与中国长期的贸易往来也鼓励了中国企业向印尼出口。印尼政府鉴于自身制造业水平的薄弱，也颁布了相关政策希望国内企业通过进口先进智能装备产品、引进先进智能装备技术来提高自身的制造业水平。本文希望通过分析部分数据，为W公司提出的部分建议能对塑料机械行业出口有所帮助。 关键词：塑料机械；塑料；智能装备；印尼市场 Analysis of Guangdong W company export plastic machinery to Indonesia Abstract In the context of deepening economic globalization, the economic ties between countries are also getting closer and closer. In addition, with the One Belt And One Road initiative proposed in 2013, it has increasingly close relations with countries along the belt and road. As one of the fastest developing countries in recent years, Indonesias gradually increasing consumption capacity is also the main reason why it has become one of the favorite exporting countries for Chinese enterprises. The made in China 2025 initiative has driven a boom in smart equipment in China, and Indonesias long-standing trade ties with China have encouraged Chinese companies to export to Indonesia. In view of the weakness of its own manufacturing industry, the Indonesian government has also promulgated relevant policies, hoping that domestic enterprises can improve their own manufacturing level by importing advanced intelligent equipment products and technologies.It is hoped that some Suggestions for W company can be helpful to the export of the plastic machinery industry. Keywords: Plastic machine; Plastic; intelligent equipment; Indonesias market 目录 TOC \o 1-2 \h \z \u 一、绪论 1 （一）研究背景 1 （二）研究目的及意义 2 二、文献综述 3 （一）国内外研究现状 3 （二）贸易相关理论 3 （三）战略分析工具 4 三、W公司发展现状 5 （一）国内塑料机械行业现状 5 （二）印尼塑料制品行业分析 8 （三）W公司基本介绍 9 （四）W公司对印尼的出口现状 11 （五）W公司对印尼出口的相关数据分析 12 四、W企业拓展印尼市场分析 14 （一）印尼宏观环境PEST分析 14 （二）对W公司的SWOT分析 18 （三）W公司拓展印尼市场存在的问题 21 五、W公司拓展印尼市场的建议 23 （一）提高自身能力 23 （二）提高品牌知名度 23 （三）完善销售渠道 24 六、结论 26 参考文献 27 谢 辞 29 附 录 30 一