消费者行为学双语或中英文结合毕博迁移课程13ethnic.pptVIP

Chapter 13 Ethnic, Racial, and Religious Subcultures 14 - 1 Chapter Objectives When you finish this chapter, you should understand why: ? Additional influences come from our identification with microcultures that reflect a shared interest in some organization or activity. ? Our memberships in ethnic, racial, and religious subcultures often play a big role in guiding our consumption behaviors. 14 - 2 Chapter Objectives (continued) ? Many marketing messages appeal to ethnic and racial identity. ? African Americans, Hispanic Americans, and Asian Americans are the three