客户联合发展计划.pptxVIP

2009年联合发展计划2009 Joint Business Plan ; 2008 市场概览 2008 Market Overview 2008 业务回顾 2008 Business Review 2008 成功因素 / 潜在的商机 2008 Key Success / Areas of Opportunities 2009 主要策略 2009 Key Strategies 2009 商业目标 2009 Business Target QA AOB;2008市场概览 2008 Market Overview;Food, Non-Food MAT August 08 Value Growth Rate in National Total 全国 食品类和非食品类 MAT Aug08 销售额增长率;;;Sales Volume (‘000 Unit Case);TCCC;Guangzhou;Volume Share Development Sparkling 碳酸饮料;Volume Share Development Juice 果汁;Volume Share Development RTD Tea 茶;Sour Milk Beverages:酸奶饮料： - Since this is more consumed as a beverage rather than core dairy (hence, more like a daily necessity), it easier to stop drinking esp. during the crisis.- 鉴于这是饮料，而不是核心奶品，在危机期间, 更容易被停止饮用。- Alternative categories are likely to be Juice, CSD, Tea.- 替代类别有果汁，碳酸饮料，茶。;Soy Milk / Soy:豆奶/豆浆:- Soy is perceived to be the main alternative within Dairy/ soy category, but this is still less prominent than other non-dairy categories (esp. Juice, CSD), KO already has presence.- 在奶品/豆浆类别，豆浆被应为是主要选择，但是相对其他非乳制品类（尤其是KO已经存在的果汁，碳酸饮料）较为暧息。;Soy Milk / Soy:豆奶/豆浆:- Among those who claim will switch to soy, soy milk powder and homemade soy seem to be more preferred than RTD.- 对转换饮用豆浆的消费者，相对即饮用包装，豆奶粉和自制豆浆是较喜爱的模式;业务回顾 Business Reviewi. 总体的 Totalii. 碳酸饮料 Sparklingiii. 果汁 Juice iv. 茶 RTD Teav. 水 Water;增长10.72%;-CNY2.25新年加大装/买赠 -酷儿特价促销 -可乐新标 ;分区域分析Customer’s Total Sales by Region ;业务回顾 Business Reviewi. 总体的 Totalii. 碳酸饮料 Sparklingiii. 果汁 Juice iv. 茶 RTD Teav. 水 Water;客户碳酸饮料每月各品牌的销售Customer’s Sparkling Sales by Brand by Month ;Source: SCCHK Margin Minder;Source: SCCHK Margin Minder;业务回顾 Business Reviewi. 总体的 Totalii. 碳酸饮料 Sparklingiii. 果汁 Juice iv. 茶 RTD Teav. 水 Water;客户的表??与其他渠道比较 Customer’s Juice Sales vs. other Channels;业务回顾 Business Reviewi. 总体的 Totalii. 碳酸饮料 Sparklingiii. 果汁 Juice iv. 茶 RTD Teav. 水 Water;客户的表现与其他渠道比较 Customer’s RTD Tea Sales vs. other Channels;业务回顾 Business Reviewi. 总体的 Totalii. 碳酸饮料 Sparklingiii.