网络时代的新媒体营销策略分析——以“完美日记”为例（英语）.docVIP

PAGE I On the New Media Marketing Strategy in the Internet Era by an Analysis of the Brand “Perfect Diary” Abstract The development of information technology has made the application of the Internet more extensive, and even changed people’s way of life. With the development of the Internet era, new media marketing has emerged. People began to explore how to use the Internet platform for marketing, which can be seen as a revolution in marketing strategy. The purpose of this thesis is to analyze how to carry out new media marketing in the Internet era. Taking “Perfect Diary” as an example, this paper studies how the enterprise makes use of the marketing of new media and makes the brand successful. First of all, the relevant knowledge of new media marketing will be elaborated. Then, the specific methods of “Perfect Diary” in new media marketing process will be mentioned. In conclusion, new media has a great influence on the society. As an enterprise, it should learn to use the marketing mode of new media to enhance its competitiveness. Only in this way will the enterprise be successful. Keywords: new media marketing, Internet, new media platforms, Perfect Diary 网络时代的新媒体营销策略分析——以“完美日记”为例 摘 要 信息技术的发展使得互联网的应用变得更加广泛了，甚至在一定程度上也改变了人们的生活方式。随着这种时代的发展，新媒体营销也应运而生。人们开始探索如何利用互联网的平台进行营销，这可以看作是营销方略的一场革命。 本文的主要目的是分析企业如何在互联网时代下进行新媒体营销。以当红国货美妆品牌“完美日记”为例，研究分析其如何利用新媒体的营销，把品牌成功打造成国人心中的国货之光。首先，阐述新媒体营销的基本概念及其优势；然后，以“完美日记”美妆品牌作为例子，研究其在新媒体营销过程中的具体做法。经过研究分析后，可以得出，新媒体对于社会有着不可小觑的影响，作为企业，要学会利用新媒体营销的模式为自身增强竞争力，以获得更大的利润。 关键词：新媒体营销；互联网；新媒体平台；完美日记 PAGE PAGE 16 Contents TOC \o "1-3" \h \u 21885 Abstract I 5600 摘 要 II 13840 Introduction 1 27881 1 Overview of New Media Marketing 2 4054 1.1 The Concept of New Media 2 26515 1.2 Characteristics of New Media 2 6653 1.3 The Concept of New Media Marketing 3 9292 2 Advantages of New Media Marketing 4 30056 3 Marketing Channels and Operations of “Perfect Diary” 6 29676 3.1 Operations on