项目管理在大学生创业中的应用—以R公司创业项目为例.docxVIP

PAGE 49 PAGE 49 项目管理在大学生创业中的应用—以R公司创业项目为例 摘 要 近年来，为了积极鼓励大学生创业，政府出台了一系列政策法规。在政府的积极支持和学生自主性多元化成长意志的影响下，即使加上高校的单独指导与扶持，大学生创业成功的案例却也并不多，这就导致大大打击了大学生创业热情，甚至彻底打消了很多大学毕业生创业的想法。 R公司是在Z市成立的一家新兴技术公司，主要从事定制化机械产品的设计。尽管R公司具有良好的发展前景，但在公司核心业务的价格体系、组织架构、营销管理、风险应对等方面仍存在较严重的问题。上述问题阻碍了R公司创业项目进展，迫切需要为R公司提出有效的解决方案。 本文分为四个部分来研究R公司的项目管理案例。首先，介绍了本文的研究背景，目的，研究内容和技术路线。其次，回顾了有关创业公司和项目管理等的相关理论及文献。第三，描述了R公司成立的相关情况，并在本章节建立模糊综合评价模型进行系统评价。第四，通过工业工程的相关工具提出了优化R公司项目管理的对策和建议，以期解决R公司目前面临的问题。在文章的最后，再次通过模糊综合评价模型对改进后系统进行系统评价，对改进效果进行预测，用于未来实际实施后的效果评价。希望通过本次研究能够为大学生创业提供一定的参考，提高创业成功率。 关键词：项目管理、大学生创业、工程经济学、模糊综合评价 Application of Project Management in Entrepreneurship for University Students - Based on the Example of the Entrepreneurship Project of Company R Abstract In recent years, the Government has introduced a series of policies and regulations to actively encourage entrepreneurship among university students. Under the influence of the governments active support and the students will to grow in diversity and autonomy, even with the individual guidance and support of universities, there are not many successful cases of university students starting their own business, which has greatly discouraged the enthusiasm of university students and even completely discouraged many university graduates from starting their own business. Company R is an emerging technology company established in Z city, which is mainly engaged in the design of customized mechanical products. Although Company R has a good development prospect, there are still more serious problems in the pricing system, organizational structure, marketing management, risk response and other aspects of the companys core business. The aforementioned problems have hindered the progress of the R Corporation startup project and there is an urgent need to come up with effective solutions for R Corporation. This article is divided into four parts to examine the project management case of R Corporation. First, the research background, purpose, research con