电商物流大客户管理.pptxVIP

汉维简介;汉维宗旨;创始人团队;汉维概况;为何选择汉维？;Large Account Management;Business objectives of large account management process;Large account management key process elements;Large Account Management (1/5);Major process metrics example;Target can be prioritized by value and account relationship;Dedicated team is the most expensive way of serving an account;Implied revenue to justify a dedicated team is high;Account profitability is used to prioritize account;Targeting: criteria and process to determine serving mode;Account value estimate;Purchasing behavior can impact account value;Competitive positioning: curr