英语科技文章带翻译.docVIP

英语科技文章带翻译 如今，科学技术正在成为经济社会发展的决定性力量，科技竞争力也成为企业竞争力的核心。今天小编带来了带翻译英语科技文章，欢迎大家阅读!　　英语科技文章带翻译篇1 如何成为数字时代的广告狂人 Google and Facebook are attacking,” came the cry from Madison Avenue. “Circle the wagons,” was the answer from France. And so two of the world’s biggest advertising companies, Omnicom and Publicis, announce they are merging. Now that advertisements are more algorithm than Mad Men , the television series depicting Madison Avenue in the 1960s, the merger is being interpreted as the end of the golden era of advertising. It has been seen by the news media as a move by these two ad agencies to shore up resources in order to compete with the giants of Silicon Valley. “谷歌和Facebook正在向我们发起攻击，”麦迪逊大道(Madison Avenue，美国广告业的代名词——译者注)发出了惊呼。“进入防御模式，”这是法国做出的回答。于是，全球两大广告公司阳狮集团(Publicis)和宏盟集团(Omnicom，又称奥姆尼康)宣布合并。鉴于现在的广告相对于《广告狂人》(Mad Men)描述的时代更加依赖于算法，这起合并案被解读为广告行业黄金时代的结束。《广告狂人》是反映二十世纪六十年代美国广告业风貌的系列电视剧。新闻媒体认为，这一举措表明两家广告公司正在扩充资源，以对抗硅谷巨头。 The problem with this view, however, is that it makes two flawed assumptions. On one hand, it imagines there is a data-enabled, predictive digital advertising machine that is the inevitable future. Search for tyres and you get an ad for Michelins on sale a mile from your current location. On the other hand, it overly romanticises Mad Men-style advertising virtuosity, in which three suave guys sit back with cocktails and kick around ideas on how to sell you anything from hair-replacement therapy to car insurance. 但这种观点的问题在于，它是建立在两个站不住脚的假设之上的。它一方面假设，未来将不可避免地出现一种数字驱动、可预知型的数字广告模式。当你搜索“轮胎”时，会看到一条广告，告诉你在距你当前位置一英里处有商家在特价销售米其林(Michelin)轮胎。而另一方面，这种观点将《广告狂人》式的创意技巧过分浪漫化了——在该剧集中，三个精明练达的男人一边坐着品尝鸡尾酒，一边随意聊着如何推销从植发疗程到汽车保险等各种商品的构想。 Both caricatures have a kernel of truth to them. But if advertising is to thrive in this wired era, the efficiency of digitally targeted media must embrace the creativity of Mad Men, and vice versa. The organisations that can do this, whether they are conglomerates or boutiques, will usher in advertising’s second g