中国直销行业分析报告书英文版.pptxVIP

Insights into Direct Selling in China;Introduction Chinese Direct Selling in the Global Context Framework of Direct Selling in China Category Performance Competitive Landscape Future Prospects Definitions;Scope;The core objective of this report is to examine the current state of the non-store retailing channel, and direct selling in particular, in China in the context of the wider retail market. In addition to providing a channel overview, the report also analyses performance by product sector, and the state of the competitive landscape, key trends and developments, and prospects and opportunities. The data and analysis are specific to the Chinese direct selling channel, and where appropriate and relevant it looks at greater detail in beauty and personal care and consumer healthcare. The direct selling channel is examined in terms of forecast performance over the 2009-2014 period, with a closer look at 2009-2010 specifically, identifying key areas of opportunity in terms of product sectors. ;Direct sales dominate non-store sales in China;Introduction Chinese Direct Selling in the Global Context Framework of Direct Selling in China Category Performance Competitive Landscape Future Prospects Definitions;Chinese Direct Selling in the Global Context;Following the unprecedented contraction in spending during 2009, retail expenditure growth stalled to less than 1% globally. In contrast, China’s retail sales grew well over the average for Asia-Pacific, and the increase of 8% marked only a slight slowdown on previous years. The strong growth in non-store sales was even more impressive, as the channel was more dynamic than total retail – grocery and non-grocery retailers alike, growth in sales of which slowed down during 2009, to 6% and 9%, respectively.;Globally, Internet retailing is the biggest non-store channel and the fastest growing one. Total Internet retailing sales reached US$244 billion in 2009, up by 5%, despite the less favourable economic conditions. In China,