某咨询行业分析marketresearch1.pptxVIP

Developer: Barbara Bilodeau;Agenda;Agenda;First Steps;First Steps;Agenda;Types of Research Methodology; ; ;Agenda;Telephone Surveys; ;* With Bain Research and Data Analysis Group;* Some vendors use other names; ; ;Agenda;Focus Groups; ;Focus Groups - Overview; ; ; ; ;Electronic Focus Groups; ; ; ; ; ;Agenda;Consumer Intercepts; ; ;Agenda;Mail Surveys; ; ; ;Agenda; ; ;Agenda;Omnibus Studies; ;Agenda;Types of Samples;* Incidence is the percentage of people contacted who meet the survey qualifications; ;Agenda;Choosing a Market Research Vendor; ; ; ; ;Agenda;* Incidence equals the percentage