苏勇当代中国企业文化与企业竞争.pptxVIP

;;;讲授提纲;;一、企业文化的定义、内涵;当今企业竞争的特点;当今企业竞争的特点;文化的定义（一）;文化的定义（二）;文化的定义（三）;企业文化Corporate Cultures;企业文化Corporate Cultures;企业文化的定义;企业文化的精髓以 文 化 人;行为养成四阶段;从知道正确方法到把事做正确;将行为方式形成习惯;使习惯成为性格;企业文化的内涵;;二、企业文化理论产生的背景;企业文化理论产生的背景;日、美企业文化比较;日本式的管理特点;;1…;;;;;;四、企业文化的五大要素;企业文化的五大要素;1. 经营环境--- 决定文化类型的前提条件;2. 价值观念--- 文化建设的核心;　信赖意味着我们在一个开放沟通的环境里共同生活和工作。在这个环境中，人们可以毫无顾忌地去尝试，告知他们的意见，谈论他们所领悟的真理。 　如果你信任人们会正确地做一件事,而他们也明白其中的道理,他们是不会让你失望的。;　　尊重帮助我们珍视不同的意见，欣赏每个人的独特品质。 　　通过尊重，我们可以发掘每个人的最大潜能。;　　信任是放手让员工去做并尽情发挥的基础。 　　如果你信任某人并且公开这种信任，那个人会竭尽全力来证明你是对的。;　　谦逊的意思是你并不一定永远是正确的。 你没有一切问题的答案，而且你也要知道这一点。 　　你并不比和你一道工作的同事或下属缺少人情味，而且你也不必介意向他们请求帮助。;　高标准是五个要素中的支柱。 　信赖、尊重和信任别人，并且谦逊，都是为了使人能以高标准回报，缺少其中的任何一项都将对你、对雅芳和对那个人不利。;Trust means we have to live and work in an environment where communications are open-where people feel free to take risk, to give you their point of view, and to speak the truth as they see it. If you trust people to do the right thing and they understand the underlying reasoning and philosophy- they won’t disappoint you .;Respect helps us to value differences, to appreciate each person for her or his unique qualities. Through respect, we help bring out the full potential of each person.;Belief is the cornerstone of empowering associates to assume responsibilities and be the very best they can be. If you believe in someone, and show it. That person will move mountains to prove you are right.;Humility simply means you are not always right--you do not have all the answers and you know it. You are no less human than the people who work for you, and you are not afraid to ask for help.;High standards are the anchor of the five elements. Trust people , respect them and believe in them. And be humble. But settle only for the very best each person has to offer. Anything less would not be fair to you, to Avon or to that people.;3. 模范人物 --- 优秀文化的有形体现;4. 文化仪式--- 寓无形于有形;5. 文化网络--- 拓展沟通的渠道;; 五、创建优秀企业文化的 四大步骤;精神文化的提炼;制度文化的创新;行为文化的倡导;物质文化的构建;;六、树立良好的企业形象;树立良好的企业形象;企业识别系统Cor