大学周边奶茶市场调研报告spss.pdf

. XX大学大学奶茶市场消费偏好情况 调研报告 . . 目录 一、调查背景· ····························································2 二、调研项目简介· ························································2 三、调研目的· ····························································2 四、调研内容· ·····························································2 （一） 调研范围· ······························································3 （二） 调研对象· ······························································3 （三） 调研样本· ······························································3 （四） 调研内容· ······························································3 五、研究框架设计 （一） 研究方法· ······························································3 （二） 进度安排· ······························································4 六、调研过程 （一） 调查对象· ······························································5 （二） 二手资料收集· ··························································5 （三）定性调研 （焦点问题小组访谈） ·············································5 （四） 问卷设计与试调研· ······················································5 （五） 制定抽样方案和正式调研· ················································5 （六） 样本有效性检验· ························································5 （七） 数据处理· ······························································5 七、现状分析 （一） 基本描述分析· ··························································6 （二） 基于消费者行为选择的深层探究· ·········································12 （三） 附录：编码方案· ························································20 八、对策建议· ································································21 九、改进完善· ································································21 附录一： 调查问卷截图· ··