我国汽车售后服务业现状分析.docxVIP

我国汽车售后服务业现状分析 我国汽车售后服务业现状分析 论文 郑州交通职业学院 毕 业 论 文（设 计） 设计）题目： 我国汽车售后服务业现状分析 所属系别：汽车运用工程系 撰写日期： 年 月 汽车服务业，作为一个近几年发展起来的产业，涵盖的范围非常广泛。汽车，作为服务的对象，从被生产出来开始就会接受各种各样的服务：出厂时的物流配送，经销商的售后服务，使用过程中的维修保养、美容装饰等等都是众所周知的项目，还有近几年来开始在国内流行的如：汽车俱乐部，改装汽车，汽车租赁等新兴项目。总之，汽车服务主要涉及自新车出厂进入流通、销售、购买、使用直至报废回收等环节的所有服务性工作，提供这些服务内容的主体则构成了汽车服务产业。在本论文中，仅仅是对汽车的售后服务及汽车售后存在的问题与现状进行了分析，也对未来汽车售后的发展趋势提出建议。 关键词：汽车经销商，企业文化，市场管理体制，服务网络化，经营化管理 Abstract Abstract automobile service industry, took develops in recent years the industry, the covering scope is extremely widespread.The automobile, took the service the object, from is produced starts to be able to accept various service: Time the exwork physical distribution allocation, dealers post-sale service, in the use process service maintenance, the cosmetology decoration and so on all are the well known projects, but also has starts in the last few years in domestically popular for example: The auto club, re-equips the automobile, the automobile rents and so on the emerging project.In brief, until the servicing of car mainly involves turns over a new leaf turns out the factory to enter the circulation, the sale, the purchase, the use link and so on abandonment recycling all ministrant work, provided these service content the main body to constitute the servicing of car industry.In the present paper, was merely has carried on the analysis to the automobile post-sale service and the automobile post-sale existence question and the present situation, also will put forward the proposal to the future automobile post-sale trend of development Key word: Car dealer, enterprise culture, market management system, service network,management management 1 引言 ............................................................... 1 2 售后服务 ........................................................... 1 3 我国汽车售后服务现状分析 . ........................................... 2 4 我国汽车售后服务存在的问题 .......................................... 2 4.1 服务人员素质