Unit 5 Inside advertising-Listening教学课件（人教选修9）.ppt

H: Thank you, Ms Teflon, for taking time to come and talk to us about the world of advertising. I'm sure we've all learned a lot. Now, students, have you any questions for Ms Teflon? ... Kate? K: Urn. I found your talk very interesting and I can see that the work of an advertising agency is very complicated and also very expensive. But do adverts really work? I hardly ever notice them, and even with the ones I do notice, I usually forget the name of the product. T: That's an excellent question. And you're quite right, we don't notice many of the advertisements we see or hear every day. But we do remember ads for products we would like to have. After this lesson, try this experiment. Each of you write down the name of the product that is advertised in the two or three advertisements you do remember. Then make a list. I guarantee that the list will be quite short because most of you are interested in the same products, such as sports shoes, fashion clothes, movies and so on. I think you WILL remember the names of these products simply because they are relevant to your lifestyle. H: Another question? Ben. B: Ms Teflon, you've talked about how much money companies spend on advertising. Well, if they didn't spend that money, wouldn't the things we buy be cheaper? T: Good point, Ben. But you see, a company's advertising cost is a very small part of their overall budget. They spend hundreds of times more money on making the products and getting them into the shops. So you see, saving on advertising wouldn't make much difference to the cost. S: I find adverts annoying. They interrupt my programmes on television and all those big billboards around town are so UGLY. Advertising benefits the advertiser, but it doesn't benefit ordinary people. Wouldn't our world be better if we made advertising illegal? T: Yes, I understand your feelings, but in fact, we'd be a lot worse off without advertising. For a start, there would be no magazines. You see, it costs