新人教版高中英语选修9课件Unit 5 Inside advertising Using language（共22张PPT.pptVIP

Using Language;Discussion;2021/6/20;;2021/6/20;2021/6/20; The law. Advertising organizations. Complaints organization. The consumer.; can make the company stop using the offending advertisement if a complaint about an ad is correct. b. is also responsible for checking the product before buying. c. can prevent advertisers doing the wrong thing. d. make rules that are called a code of ethics for everyone in the organization to follow.;The law 2. Advertising organizations 3. Complaints organizations 4. The consumer;Would you complain about any of the advertisements in this passage? The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.;1. Advertisers go to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose. and so 连接并列句;e.g. Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it. 感恩节只是美国人的节日, 英国人或者澳大利亚人都不过这个节日。;She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和丈夫一起到一个小乡村过寒假。;make sure “确保; 确定; 证实”, 一般后 面接从句。 e.g. He looked back to make sure no one was following. 他回头看了看, 以证实没有人跟踪。 I did it to make sure you noticed. 我这么做是为了确保你注意到了。;Ask for receipt and make sure you get it. 要一张收据, 而且一定要确保你拿到收据。;2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以约束广告商们的不法行为。;e.g. One way to help them is to help them learn to help themselves. 帮助他们的方式之一就是帮他们学会自助。;3. In some countries advertising alcoholic drinks or to