市场调查方法(英文版)第十五章.pptxVIP

Chapter 15Differences Between Groups and Relationships Among Variables;LEARNING OUTCOMES;What Is the Appropriate Test of Difference?;EXHIBIT 15.1 Choosing the Right Statistic;EXHIBIT 15.1 Choosing the Right Statistic (cont’d);Type of Measurement;Cross-Tabulation Tables: The χ2 Test for Goodness-of-Fit;Example: Papa John’s Restaurants;Chi-Square Test;Degrees of Freedom (d.f.);The t-Test for Comparing Two Means;The t-Test for Comparing Two Means (cont’d);The t-Test for Comparing Two Means (cont’d);The t-Test for Comparing Two Means (cont’d);EXHIBIT 15.2 Independent Samples t-Test Results;What Is ANOVA?;Simple Illustration of ANOVA;EXHIBIT 15.3 Illustration of ANOVA Logic;Partitioning Variance in ANOVA;Partitioning Variance in ANOVA;Partitioning Variance in ANOVA;The F-Test;EXHIBIT 15.4 Interpreting ANOVA;Correlation Coefficient Analysis;Simple Correlation Coefficient;Correlation, Covariance, and Causation;Coefficient of Determination;Regression Analysis;The Regression Equation;EXHIBIT 15.5 The Advantage of Standardized Regression Weights;The Regression Equation (cont’d);Multiple Regression Analysis;Multiple Regression Analysis (cont’d);Multiple Regression Analysis (cont’d);Multiple Regression Analysis (cont’d);Multiple Regression Analysis (cont’d);Multiple Regression Analysis (cont’d);Multiple Regression Analysis (cont’d);F-test;EXHIBIT 15.4Interpreting Multiple Regression Results;Steps in Interpreting a Multiple Regression Model;Other Multivariate Techniques;Key Terms and Concepts;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。7月-217月-21Sunday, July 18, 2021 10、人的志向通常和他们的能力成正比例。03:39:3203:39:3203:397/18/2021 3:39:32 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。7月-2103:39:3203:39Jul-2118-Jul-21 12、越是无能的人，越喜欢挑剔别人的错儿。03:39:3203:39:3203:39Sunday, July 18, 2021 13、志不立，天下无可成之事。7月-217月-2103:39:3203:39:32July 18, 2021 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other fam