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WAYSWeb 1.0 vs Web 2.0Fifteen Ways to Implement Professional / Personal BrandingWednesday, August 31, 2005R. Todd Stephens, Ph.D.15Professional BrandingWhat is Professional BrandingTom Peters published on this topic in his 1997 Fast Company Article called “A Brand Called You”. The essence of Mr. Peters message is that you are in charge of your brand and that all of us can own some part of the market. Everyone can learn, and educate themselves to become, at some level, an expert. The vast majority of knowledge is available on the Internet and if you look hard enough you can find information pertaining to your specific situation. Almost 10 years after the article, the message is still being spread daily. In a world of sameness, you need to stand out even if that point of light is faint. You and only you are responsible for transforming that faint light into something bigger and that can only be done by a focused effort over a period of time.“A personal representation that represents a skill set, a big idea, a belief system, and value-equation that other people find of interest. Personal branding is everything you that differentiates and market yourself, such as your messages, self-presentation, and marketing tactics”.C. Kupta“Personal Branding is the art of attracting and keeping more clients by actively shaping public”- P. Montoya Resume and Curriculum Vita (Universal)1OverviewstWayBasic ComponentsWhen was the last time you updated your resume? Last year? Five years ago? Basically, if you don’t update your resume every six months then you may be losing the value of your personal metadata. What happens when your metadata goes out of date in the this new world; your value-add goes to zero. The resume is a snap shot in time which is constrained by a page limit imposed by tradition. For those that publish a lot, this may seem like a hindrance..The CV is the academic equivalent to the resume with the major exception that the CV has no page limit. In fact, most pe