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产品策略及品牌管理(3).pptxVIP

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  • 2021-08-03 发布于河北
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产品策略及品牌管理(3).pptx

    Ford Lio Ho產品策略及品牌管理October 5, 2002Ford Motor Company Product Planning ProcessWhy brand marketing?Consumer InsightIntegrate Brand Marketing Into BusinessCase Study – Product PlanningSummary and QAAgendaWhat Makes a Strong Brand?Brand Strategy Creates Differentiation and Synergies Among Our BrandsPremier Automotive GroupInnovativeAmericanStylishGenuineThe MostElegantExpressiveLuxurySpiritedProgressiveExclusiveSensuousIndividualisticInsightfulSmartClubOriginalw/RefinedPowerSuperior Global ServiceReliable;Speed and ConvenienceConvenientCompetitive Prices Service TRUSTIngenious…Caring + LOVESafety

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