营销进阶——渠道管理1.pptxVIP

选择和管理营销渠道Selecting and managing Marketing Channels选择和管理营销渠道营销渠道是什么(What is the nature of marketing Channels)？公司在设计、管理、评价和修正其渠道时将面临什么决策(What decisions do companies face in designing, managing, evaluating, and modifying their channels)？渠道的动态发展趋势是什么(What trends are taking place in channel dynamics)？如何管理渠道的冲突(How can channel conflict be managed)？一，营销渠道是什么？ (What is the nature of marketing Channels)定义为什么要利用营销中间机构？ 渠道的功能和流程渠道级数1，营销渠道定义营销渠道是促使产品或服务顺利地被使用或消费的一整套相互依存的组织。 Marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service avail