孙子兵法之营销战略.pptxVIP

Sun Tzu and the Art of Sales Leadership孙子兵法 之 营销战略;Management by Objectives 目标性管理;The 3 Components of Winning Strategies 成功战略的3大组件;The Goal/ Objective 目标;The Resources Needed 所需资源;The Responses from Customers and Competitors 客户及竞争对手的反应;业绩… …企业之命脉，死生之地，存亡之道，不可不察也。;Formulating Your Strategy 拟定战略;改变中的环境 The Changing Environment;What Do Customers Expect from Sales People? 客户对销售员有什么期望？;Blue Ocean vs. Red Ocean Strategy 蓝海 vs. 红海战略;Price of Product vs. Cost of Purchase产品价格 vs. 购买成本;Price vs. Value价格 vs. 价值;What is the Value of Water?;What do Your Customers Value?你的客户会珍惜什么价值呢？;What Customers Wan