讲义一企业战略定位(长江商学院陶志刚).pptxVIP

企业战略定位Average industry performance 行业平均盈利状况Strategic positioning by individual firms 业内企业的不同定位管理经济学Average Economic Profits of U.S. Industry Groups, 19781996年美国各行业平均经济利润率Value Line Industry Groups管理经济学Source: Compustat, Value Line, Marakon Associates AnalysisROE-Key Spread40%Great Northern Iron30%20%Worthington IndsNucorSteel Technologies10%Oregon MillsCommercial Metals0%CarpenterBritish Steel PLCCleveland-CliffsBirminghamQuanexLukens(10%)USX-US SteelACME MetalsAmpcoInland Steel(20%)ArmcoWHXBethlehemAverage Invested Equity ($B)(30%)$0$1$2$3$4$5$6$7$8$9$10$11$12$13$14$15Average Econom