快速消费品CPG行业新兴全渠道营销策略报告（英）.pdfVIP

Emerging omnichannel marketing strategies in the CPG industry How CPG marketers can apply the lessons of COVID-19 for an omnichannel future Table of contents 03 Executive summary 22 Retailers have concerns about the future of 04 Key fi ndings in-store shopping, but they see promise in new 06 About the respondents business models 09 Store loyalty has increased 26 Conclusion: since COVID-