服装店的SWOT分析报告.doc

Swot Report About the Clothi ng Shop In troductio n Name:Bluebell rd Locatio n: at NO. 38 Zho ngshan 3 Road Bran d:differe nt brands of clothes Target customers:18-30 female Scale:50 m2 Staff: 6 girls In vestme nt:500,000 RMB Swot an alysis Strengths 1 . The staff of the shop are 6 young university students.They are from differe nt places and each one has their own skills which can han dle differe nt aspects of the shop,such as man ageme nt,sales and so on. 2. Employees are all girls so that it is easy for them to com muni cate with female customers.Also, we are youn g,motivative,e nterpris ing and not afraid of obstacles. 3. The decoration and service of the shop are full of human sense.The wall and lights are in warm colors.Besides,the shop is equipped with the air-c on diti oning and we have the delicate fitt ing rooms,which are convenient for customers to have a try.Furthermore, we provide a sofa for customers to have a short rest and serve them with water as well. 4. The clothes in our shop are various in styles and quality guara nteed. Before we buy the supplies,we would do some market researches to man age to meet the n eeds of our customers.What more,we offer different brands of clothes and the prices of the clothes in our shop are adjustable .If you could not find your favourite,you can write dow n what type of clothes you like,a nd we will try our best to satisfy your n eed n ext time. Weak nesses 1 . As a new-established shop, we don have ample sources of customer. Moreover, we are in line of unknown-brand clothes. So we don t have credibility and word of mouth in the market. All these factors may obstruct our process of sale and result in our deficit at the early time. 2. We are all stude nts with no experie nee in doing bus in ess on our own, this may cause some problems. For example, it may be hard for us to reach a un ited and satisfactory agreeme nt on a certa in decisi on. On the other hand, we young people though are passi on ate, we tend to be c