浅析旅游节庆对举办地的影响及开发策略.pdfVIP

天 津 师 范 大 学 津 沽 学 院 本科毕业论文（设计） 浅析旅游节庆对举办地的影响及开发策略 ——以天津宁河七里海旅游节庆为例 系 别：管理系 学生姓名：李欢 学 号 专 业：旅游管理 年 级：2009 级 完成日期：2012-12-07 指导教师：张建梅 浅析旅游节庆对举办地的影响及开发策略 ——以天津宁河七里海旅游节庆为例 摘要：旅游节庆随着旅游业的快速发展进入人们的视野并备受关注，其鲜明的 主题性、高度的参与性、巨大的娱乐性和卓越的综合性使其受到游客追捧，同时带 动地方各相关行业发展，具有明显的行业优势。本文以宁河七里海旅游节庆为例， 分析七里海旅游节庆现状，发现其呈现促进当地经济增长及宣扬传统文化的优势， 但同时表现出当地群众参与性低、品牌宣传不足、专业人员匮乏及政策不健全、系 统化水平低的问题。针对现状，本文从提高群众参与、加大品牌推广、增强政府扶 植等方面提出可行对策，以求为七里海旅游节庆能够健康持续发展提供可借鉴的依 据。 关键词：旅游节庆,旅游发展,七里海,湿地,开发 On the TtheTourism Festival Venue and Development Strategy - To Tianjin Ninghe the Qilihai Tourism Festivals Abstract: The tourism festival coming into view with the rapid development of the tourism and concern, its distinctive theme, a high degree of participation, the huge entertainment and excellent integrated makes them sought after by tourists at the same time to promote localrelevant industry development. Ninghe the Qilihai tourism festivals, for example, analyze the current situation of the Qilihai tourism festivals draw has the advantage to promote local economic growth and promote the traditional culture, but at the same time showed the participation of local people is low, lack of brand awareness and lack of professionals and the policy is not perfect, and the low level of systematized. For the current situation, this paper put forward feasible countermeasures to improve mass participation, increase branding, enhanced government support, in order to provide a reference basis for Qilihai tourism festival to be healthy and sustainable development. Keywords: Tourism Testivals, tourism development, Qilihai, Wetlands, development