中国商业银行个人理财市场分析与对策探究（工商管理毕业论文）.docVIP

中国商业银行个人理财市场分析与对策探究（工商管理毕业论文） 文档信息 主题： 关于“金融或证券”中“金融资料”的参考范文。 属性： F-00FJGX，doc格式，正文5889字。质优实惠，欢迎下载！ 适用： 作为文章写作的参考文献，解决如何写好实用应用文、正确编写文案格式、内容摘取等相关工作。 目录 TOC \o 1-9 \h \z \u 目录 1 正文 2 搞要 2 关键字：中国,商业,银行,个人理财,市场分析,对策,探究 2 一、商业银行理财的发展现状 3 二、商业银行理财市场的发展原因 5 （一）经济发展助推大众的资产配置方式的变革 5 （二）商业银行内在发展的必然规律 5 （三）外资金融机构理财产品的挤压 6 （四）投资个体的客观需要 6 三、对商业银行个人理财业务提出几点建议 6 （一）维护好理财产品品牌 6 （二）细分目标市场，准确发现理财市场定位 7 （三）锁定目标市场，差异化服务目标客户 7 （四）造就理财服务的专门性人才 7 （六）制定措施应对各种挑战 8 参考文献： 9 论文原创声明（模板） 9 论文致谢（模板） 10 正文 中国商业银行个人理财市场分析与对策探究（工商管理毕业论文） 搞要 摘要：AnalysisoftheIndividualWealthManagementMarketofChinaCommercialBankandStrategiestoImprovetheBank’sPerformanceUniversityofPittsburghQiushiHuSummary：Thisthesisisacasestudyanalyzin 关键字：中国,商业,银行,个人理财,市场分析,对策,探究 Analysis of the Individual Wealth Management Market of China Commercial Bank and Strategies to Improve the Bank’s Performance University of Pittsburgh Qiushi Hu Summary：This thesis is a case study analyzing the current situation of the Individual Wealth Management Market of China Commercial Bank. The thesis uses data to analyze the scale of the investors interested in either guaranteed financial product or non-guaranteed financial product and graphically displays the change in population of five different types of investors in five thesis examines several aspects of the Individual Wealth Management Market， such as the development and formation of the market， the change in preferred ways of allocating personal assets， the development of the financial management department， the extrusion of foreign financial institutions and the objective requirements of the majority of investors. The thesis focuses on multiple issues including the marketing strategies， brand effect， customer recognition level， risk control， and the impact of the Internet ， the thesis points out several strategies that could potentially improve the service of China Commercial Bank： establish and maintain the reputation of financial produ